Thursday, 12 March 2015

Wordpress SEO for Dummies and Pros - TechBum

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How to do WordPress SEO like a pro! I decided to write this post on Wordpress SEO after I helped a client on Fiverr setup his WordPress site and taught him how to optimize his website for search engines.

Search Engine Optimization or SEO is not really a big deal as tons of tools and web utilities are now available some being free while some are not. Wordpress is now becoming a hot favorite for anyone who wants to start a blog. Though, Wordpress's use is not only limited to only blogs. With new plugins for WordPress, it has been made possible to build a discussion forum or an e-commerce store.

In this post lets focus on the Wordpress SEO plugins. I researched quite a bit about what plugin to use for my client's WP blog. After looking around a few plugins, I finally narrowed down on Wordpress SEO by Yoast.


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As Yoast.com quotes:
"WordPress SEO is a complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everything from a snippet preview and page analysis functionality that helps you optimize your pages content, images titles, meta descriptions and more to XML sitemaps, and loads of optimization options in between."

It provides the following important features for WP:
1. Post titles and meta descriptions
2. XML Sitemaps

Below I have attached the screenshots how exactly you can perform the SEO for your Wordpress blog:

1) Once you install the plugin, a column for SEO will show up beside your posts. Please have a look at the images.




2) As you see in the below picture, there is a snippet preview  where you can see how your website will turn up in the search results provided correct keyword and meta description is used.

Type in the Focus keywords  and it will show you if it is present in the content, page URL, article heading, and meta description.

When you type the focus keywords wait after typing each word and a list will open which shows what focus keywords others have used. So it is better to try your own combination which has not been used before.



3) SEO tick will be shown in different colors:
Green -> Good
Yellow -> OK
Red -> Poor





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Tuesday, 19 August 2014

Top Strategies to Successful Link Building

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If you are only slightly familiar with the ever changing world of Search Engine Optimization, or SEO as we like to call it, then you have also probably heard the term link building. Basically, this is developing links on other sites that point to your site. Why do you want to develop this into your website? Why to attract traffic, of course. Research has shown that link building accounts for about 70% of all of a site’s off-site SEO.
In the past, the process of link building was simple, but Google and other leading search engines have begun to frown upon the traditional methods that are associated with this art and many websites are suddenly feeling the sting of their rejection. Now, with the world of online marketing changing forever, it is up to the new generation of SEO professionals to develop new strategies to build their place in this world. Below is some of the SEO link building strategies that you can take home and use on your site today.

Create Quality Content

The most important goal of any website is to generate quality content. If your content is not good, search engines won’t even pick it up and readers won’t be able to find it in the first place. You may think that this means you need to write about everything that is happening now. However, this could be a mistake. Attracting a ton of traffic now is great, but what about in the future. Will your content still be relevant one year from now? Or, even better, one WEEK from now?
It is best to write the majority of your content on topics that are relevant to your field, no matter when a reader might stumble across them. Try writing a piece that offers advice to readers that they can use at any time. Understandably, you will need to update your content because there are changes made regularly to any field. However, there are also items in any industry that will hold value for the long run.

Building Links

After you have your fabulous, timeless content on your site, it is time to begin link building. This process may take some time, but if you look in the right places, you will be able to build the right type of links for your site and therefore maximize traffic to it. When you are ready to begin this process, be sure to take advantage of the following areas.

Internal Links

Although it may seem a bit redundant to create links to your own content, the value in doing so is invaluable. Imagine a reader strolling through one of your articles without having access to further articles that you have on your site. This could be detrimental! They have found an article, but now have no idea that there is more that you have to offer.
By linking your content together, you are creating a chain of sorts. If you have ever spent much time on YouTube, you are already well aware of this concept. You begin by watching a short video on how to fix your dryer and wind up, three hours later, watching kittens play in the sink. This is exactly what you want your readers to do. Strategically place valuable links to your other content so that they quickly become engulfed with your site. The longer they spend checking out things, the better it is for your website.

Link Trading

Offering a link to another reputable website in exchange for them to link to yours is a fantastic way to build links. There are some things that you should look for, however. For starters, make sure that the site that you are swapping links with actually deserves your attention. Linking to a poorly created site or one with subpar content can reflect poorly on your site.
Next, you want to make sure that the visitors of the site are also relevant to your site and vice versus. Stick with sites that are in your niche. There needs to be a reason for the visitors of either site to visit the other. For example, if your site is related to horses, a site specializing in saddles would be a much better fit than one that specializes in car parts.

Fix Broken Links

If you have ever run across a link that is broken, you probably already know the frustration that a reader feels. Luckily, there is a tool that can fix these issues and lead these readers directly to your site. Once you have identified a broken link on a website, you will need to discover what the link was supposed to pull up.
Next, you can recreate this information on your own website. Essentially, you are pulling readers who are interested in the content of the broken link to your website. This is also a great way to promote your website with the owner of the site that contained the broken link in the first place. They now have a reason to create links for you because you have fixed an error that was leading their readers astray.
There are many other tactics that can be used to build links, but many of these are not supported by search engines. It is important that you stick with approved tactics only, because eventually you may find that you have been removed from the search engine sites. Link building is a great way to build the traffic to your site and the above strategies will help you receive the traffic you need to make your website a success.



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Sunday, 10 August 2014

Sublime text License key for free!

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For those who are annoyed by the "Purchase License Key " Pop-Up while using Sublime Text 2, here I have a license key for you completely for free! It is 100% working and has been tested. I used it myself  :)


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Friday, 18 July 2014

Increase your CPC with Quality Backlinks ? - Earn more with Google Adsense [Part 4]

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Probably most of you do not know how important are Backlinks for a websites popularity. Backlinks are really important and play a significant role in getting you a top position in search results.

You might want to read previous articles in this series:



  • Google Adsense 101 - Earn more with Google Adsense [Part 1]
  • Best Ads Placement tips and tricks [Part 2]
  • How to improve search rankings and Blog traffic [Part 3]
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    Tuesday, 15 July 2014

    How to improve search rankings and blog traffic - Earn more with Google Adsense [Part 3]

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    This is the thrid post in the "Earn more with Google Adsense series". Till now, we have discussed about the types of ads, how many ads can be placed on your webpage and what are the best Ad placement techniques for your blog or websites.  

    Now lets see what can we do to generate more Revenue from your Ads. 

    It is all a matter of good content I would say... Of course as a blogger you might always be on a look out for ways to improve your blog traffic and you yourself might be following certain blogs to get inspiration on what your next post will be. 

    Before you go ahead with this post you might want to look at these previous posts:



    Things you should take care of

    1. Quality Content : This depends on your niche, meaning , what your blog offers or what your blog is about . It is always good to have a certain style and topic on which you blog. In my case, this is a tech blog. But the problem here for me is that  Technology is a very broad topic. I post a wide variety of things on different topics few might say it is just random. Yes and I agree to it . Having a niche like posting only about apps , phones, travel , food actually helps you gain more readership. Automatically, you will have recurring users to your website or blog. This can help you to earn some money from Affiliate programming (More on this later some day. Subscribe if you don't wish to miss this out

    2. Keywords : One of the most important things about getting a position in the top search results on Google is to use the right keywords. Selecting the right words in your posts makes it more easy show the corrects ads on your blog. This is very important in case of ranking and simultaneously indexing. So the next time when a user performs a google search about your niche it increases you chances to improve the your rankings in the search results.

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    4. Backlinks : Backlinks are the links that link back to your website/blog. To have great and quality backlinks from good websites improves your Page Rank. The Page Rank has a scale of 0 to 10. Higher PageRank -> Better position in search -> More Traffic to your blog -> Higher Bid from advertisers for your ads -> More Money ! Sound's Simple? 

    5. Search Engine Optimization (SEO) :  If you take care of the above 3 points then you have already taken care of most of the things important for search engine optimization.


    I hope the points I have discussed here are clear and I have tried to explain it in the simplest way possible. I hope your journey from the first post till this one has helped you to get a more clear insight on how you can optimize your earning from Google Adsense with this simple tips and tricks. 



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    Saturday, 12 July 2014

    How to place Adsense Ads on your page - Earn more with Google Adsense [Part 2]

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    In the previous post above we discussed about the various types of google Adsense ads you can use on your website / blog. 

    If you are directly starting with this post you might want to read the previous posts here :


       Earn more with Google Adsense[Part 1]


    Okay so now once you have read the above post I guess we are now ready to discuss about the ads placement on your web page. 

    There's a restriction on the number of ads you can place on a single web page. Obviously these restrictions are put by Google in order to ensure quality of the webpage and to avoid unnecessary spamming.

    How many ads can you use?



    1. 3 Display/Text Ad units : If you look at this blog you can see I use in all 3 banner ads One above the title of the post , one in the sidebar and one inside the post!   The most important thing to improve you earning is to place at least 1 Ad somewhere in between your posts. What happens here is while your users are reading the posts they will actually look at the ad as it is between the text they are reading. Naturally, it is more likely if the ad is relevant it might get clicked.


    2. 3 Link units : Most bloggers don't know that in addition to the above three ads you can use other 3 link units on the same page. It adds greatly to your earnings if the keywords that show up are relevant. 


    3. Custom Search Engine Ads : This is ads do add up to your earnings but I am a bit skeptical about it as users generally don't use the search on relatively small blogs. This is mainly important for people who have a large active readership o their blog/website. 


    Thus, in addition to the custom search engine ads you can add a total of 6 Google Adsense ads on a single webpage or each page of your website. Sound's cool ? 

    You might want to read our next article in the series on how to improve your search rankings :

    How to improve search rankings and Blog Traffic


    What do you have to say about this? Surely comment on this post if you have something great to share or have any queries.  

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    Wednesday, 9 July 2014

    Google Adsense 101 - Earn more with Google Adsense [Part 1]

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    Its been quite a long time since I started using Google Adsense on my Blog. I would like to share with you my experiene and how you can use Google Adsense Ads more efficiently. In this "Google Adsense 101" series you will find the useful tips and tricks using which you can optimize your Google Adsense earnings.

    I will cover almost all the things you need to take care to increase your CPC ( Cost Per Click) for Ads.
    I will break this into multiple posts and will try to post new articles every alternate day. ( Can't promise :P )




    Lets get started... The first thing you will need to do is decide what type of ads to use?

    There are three types of ads :
    • Display / Text Ads
    • Link Units
    • Ads using Custom Search


    Lets Cover each one of them
    1.  Display / Text Ads : Display ads are nothing but Image ads or Banners which is most probably the most common an all the sites. May be you must be seeing one right now in this post too or in the right sidebar of this blog and above this posts heading. You should select Display / Text while creating the ad unit as it gives more fill rate. So whenever one type of ad is not available the other type of ad maybe Text takes its place. Doing this makes sure that your ad unit will show some or the other ad no matter what. Hence you do not miss out on even a single click on your ads.

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    3.  Link Units : Link Units are ones which show only a set of 4-5 keywords which are basically ad link and when clicked you earn from them just like the below one. Don't go by their size ,even though these tiny units are not so visible but they sometimes generate more revenue sometimes then the image ads. ( I am not lying! Try it out)



    4.  Custom Search Ads : Monetize search results in your site, mobile site or mobile application just like Google. This for pro-bloggers. We will get back to this in the later posts of this series.


    In the next Part of this series [ Part 2 ] we will discuss about the ad placements and I will show you some of the best ways to place your Ads such that they will get clicked ! 

    Best Google Adsense Ads Placement on your website

    In case of any queries feel free to leave a comment below, I respond to most of them ! 
    Also if you find this article helpful do share it with other and link back to this blog. Thank you.
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